This century-old company hired Rome & Gold Creative to give their name and identity a fresh look without compromising their heritage and brand recognition. Through our information extraction process, we helped them refine their message and give definition to their primary markets. We added an updated look to the business when we renewed the logos for all five branches of the company, while still maintaining their familiarity and brand equity.

Additionally, we developed a print and outdoor campaign directed at their targets. The message we developed “As unique as the life you live” takes a somewhat difficult topic of death and burial and makes it about people, their stories and their life. This campaign highlights original characters and creates emotional touch-points with the audience. This campaign was successful at enticing people to ponder the subject of funerals, rather than keeping them at bay.