TP Pump opened its doors in 1940 and has been providing pump equipment and service in New Mexico for over 6 decades. As national competition began to encroach on their territory, TP recognized that they needed to improve their brand and clearly communicate their numerous differentiable attributes and strengths, such as their exclusive level of expertise and over 250 years of combined experience in providing pump solutions for any pump application.

Rome & Gold creative developed the new mark for TP Pump as well as the “Knowledge for Solutions” tagline. This mark is highly recognizable by their target market as being the "guts" of what makes any unit work and has been instrumental in setting them apart from their competition. Bringing definition and clarity to their message was the first phase of our services for TP Pump. Additionally, we assisted them in Internal Branding efforts, which are often equally important as an external brand launch.