Axcess Financial Inc. approached Rome & Gold Creative when recent legislative and political changes brought a shift in their industry. They expressed an interest in providing professional services and retirement planning, but their current branding was limited to the medical and insurance aspects of their business. The company was in need of a re-branding strategy that would market their new focus.

After our assessment of the situation, we observed that Axcess Financial Inc. was being overshadowed by the provider’s material they were using. To counter this, we developed a suitcase of bold and memorable brand collateral, we changed the name to Axcess Financial Group and developed a primary mark to reflect the core of their new mission.

Axcess Financial Group has received wide-spread attention for their new brand identity; but most importantly, the strategically developed materials have enabled them to be effective in pre-selling their services.