" The launch of the new brand created an immediate response and connection with our customer. Not only did we increase in new sales but there was an increase in sales with our current customer base who wanted to identify with the new look & feel. " Delano Romero, CEO of Damage Control Mouthguards

Damage Control partnered with Rome & Gold Creative in developing a new expression of their brand's core attributtes. After nailing down the target market and defining the brand message we set out to distinctly brand and emotively connect with Damage Control's customer. With an examination of the points of contact consumers interacted with Damage Control, we developed key "touch points" that would effectively communicate, spread and start the dialogue.