Big Brothers Big Sisters of Central New Mexico opened its doors in 1969 and is now the state's largest BBBS organization with a waiting list of up to 2 years for a child (Little) to be paired with and adult (Big). As the number of non-profits is steadily increasing and the number of charitable givers decreasing, this organization asked us to assist them in developing a campaign to keep them in the forefront of their market’s minds when it comes to volunteering and charitable giving.

When BBBS approached Rome & Gold Creative, they need assistance to clearly define their branding objectives and messages. In the multi-pronged campaign we developed, we communicate the critical message of volunteering in order to create and foster one-on-one, positive relationships between children and adults. Our efforts have included television, radio and billboards, as well as PR management to ensure annual City funding and developing concepts & materials for fundraising events & recruitment. Because of our relationship with BBBS, this organization has shown an increase in giving and successful relationships that are working to help boys and girls achieve their potential.

|CASE STUDY | BIG BROTHERS BIG SISTERS OF NEW MEXICO